Carrot and Stick Approach is an idiom that refers to a policy of offering both a reward and punishment to induce a set behavior.
The approach derives its name in reference to a person riding a mule who is dangling a carrot in front of the mule and holding a stick behind it. The mule would move towards the carrot because it wants the reward of food, while also moving away from the stick behind it, since it does not want the punishment of pain, thus drawing the rider forward.
Ever since man created fire from sparks induced by rubbing rocks, or later built a wheel to aid him, he has perfected this strategy too to gain an edge and move ahead. In modern living, it has become ever so prevalent with usage of this approach by individuals, family, society, and nations, in just about every walk of life.
The basis of this approach is psychological manipulation, and is rooted in the egotistical assumption that the dumb mule knows no better and can be easily controlled. Can you really call this victory?