Tenzin Gyatso ↘↖
Brand Dalai Lama cannot be valued
While the current Dalai Lama, Tenzin Gyatso, marks his fiftieth year as a Tibetan refugee in India, Anand Sankar from Business Standard does some number crunching to determine how much is he worth? This is totally futile exercise, however detailed it may be, as the Dalai Lama is not out in this world to make a profit, and his brand image has a very high intangible goodwill that you cannot put a value on in money terms.
